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Responsive Web Design (RWD)

In the world of Web design and development, we are quickly getting to the point of being unable to keep up with the unlimited new resolutions and devices. For multiple websites, it is impossible to create a website version for each resolution and new device. Should we just suffer the consequences of losing visitors from one device, for gaining visitors from another? Or is there any other option?

Responsive Web design is the approach which recommend that design and development should be responsible to the user’s activities and environment based on platform,screen size and orientation. The practice contains a mix of flexible grids and layouts, pictures and a brillant use of CSS media queries. As the user’s switch from their laptop to iPad, the website should naturally switch to accommodate for image size,scripting abilities and resolution . The website should have the technique to automatically respond to the users desire. This would remove the demand for a different design and development phase for each new gadget in the market.

Responsive Web design demands a more abstract way of thinking. Although, some ideas are already being practiced: media queries,scripts and fluid layouts that can reformat Web pages and mark-up easily.
The world has developed so much and at the same time things have become very convenient and easy. New technologies have been created to provide people every type of comfort they need. In this modern period, many new devices have come to existence such as mobile phones,laptops, tablet Pcs and smart televisions.
The word responsive web design is given to the idea of designing and developing such website which works on any type of device by changing its layout automatically.

Why is Responsive Web Design Important?

With the creation of more and more new technologies and new gadgets the individual want to use the best and newest gadgets for them.
The real fact is that in this modern period people want to browse web quickly and easily. This means that responsive web design is made to help out the users to browse with any type of device they have. Web designers have to develop such website which provides the information in different screen sizes and screen resolutions to the users. Your website should be flexible so that it can be used on a mobile phone or on a huge sized LCD screen.
Before the responsive web design, the designers had to design so many versions of their website which was really difficult but was the only solution. But this solution did not work as users have to download too many designs and extra code which results as a bad user journey.
This is the major reason why Responsive web design gained importance and popularity. RWD is very useful for us in meeting all requirements and allowing us not to work hard in making so many designs of a single website for different devices.
RWD is essential from a business perspective too. It allows users to visit your website from any device they have in their hand. This expands the traffic on your website.

Features of the Responsive Web Design

Less Effort

With the help of best RWD, you have to update the information on your website once. This will surely minimize your efforts which you have to put in updating many versions of your website.

Smooth User Experience

Best RWD gives user’s, a very smooth and optimized experience on the device they have. Recently, it is seen that the world’s famous search engine “Google” had started promoting the best responsive web design in their method for cell phone sites.


If you are permitting users to use a phone-friendly version of your website, then your stats would be break into two. If you want to get full insight on the visitors on mobile, then you should make a section named “mobile-only” and this is the feature which makes a Responsive website best.

User Friendly website

The excellent feature of best responsive web design is that; it makes your webpage or website user-friendly. It is because your website could be operate on any device of any screen-size. Today, there is a vast competition on the invention of technologies and everyday a number of smartphones introduced to the market. Thus, if you have a best RWD, then customer will get a chance to visit your website which is very beneficial for your website.

Mobile Segment

It is also a good feature of best responsive web design that you can get all the helpful information about the number of traffic on your website. It requires nothing, you just have to make a mobile segment through which you will get the complete look of traffic coming to your website. Traffic updates are very important to note the performance of your website. It also helps you in making changes in your website to increase traffic.

Accumulated Sharing

Best RWD also allows you as a head of website to collect all the social links with one URL. This will help you out to make too many useful contributions for a best and user-friendly website.

Search Engine Optimization (SEO)

Day by day, the search engines are getting very smart and they know how to figure out the connection of mobile websites with the desktop ones and it bring the responsive website on the top of their pages.

No Redirects

It is one of the best benefits of best Responsive web designing that you have not to worry about any redirects because it involves not user agent targeting. So, it’s a great thing if you are a little bit irresponsible for taking care of the targeted users and redirects.

Less Maintenance

By making different forms of your website for different devices, you are doing nothing but increasing the workload just because you have to make changes in more than one website. But if your website is a active website then you have to maintain it only once and it’s because there will be only one layout which works for all types of devices. This will lessen your efforts and your workload.

Free of Device-Alternating Issues

A critical problem in designing the website both for desktop and for the mobile is that the users used to share the URL of your website with others and the people who used to copy the link in their address bar and open it are not always browsing through the same device through which the website was shared. This drawback can be completely removed by the best responsive web design.

Media Display Issues

Perfect RWD not only re-sizes the content and pictures, but it also works for the media like moving, text videos,etc. and fix them according to the size of device you have in your hands.

Advantages of Responsive Web Design

1. Super Flexible

Responsive web design sites are fluid in which the content moves freely over all screen resolutions and all devices. Both the images and the grids are fluid. Just as a liquid outspread or draws in to allow its content to fill an assigned space and maintain its presence, responsive web design’s fluidity achieves the same result with website content on a device screen.

2. Excellent User Experience

Content is the king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to use or consume content on any website through the device of their preference and choice, anytime. Therefore, responsive web design is about providing the optimal user experience irrespective of whether they use a smartphone, a desktop computer, a smart TV or tablet. Responsive web designing accommodates the busy professionals during the days and the wide awake college student, needing access to your site anytime. No resizing or scrolling is required for any visitor to access your website from their favorite device.

3. Cost Effective

The advantages of having a single site that fulfill to the need of all devices are significant when compared to having two different websites. One website costs less than two, and the savings can be substantial. Sites designed totally for mobile device traffic do not offer the advanced navigational techniques found in traditional websites, and they also need the user to maintain two different web addresses for your site. This is not convenient for most people and can cause them to look out the competition’s website. Responsive web design improves SEO efforts by having all your visitors directed to a single site no matter what they select to use as a device.

4. It is Recommended By Google

Google says that responsive web designing is recommended for mobile configuration and even goes so far as to refer to responsive web design as the industry best practice.
This is because responsive web design sites have one URL and the same HTML, regardless of device, which makes it more easier and more efficient for Google to crawl, index and organize content. Contrast this with a different mobile site which has a separate URL and separate HTML than its desktop counterpart, needing Google to crawl and index multiple versions of the same site.
Moreover, Google prefers responsive web design because content that lives on one website and one URL is much simple for user’s to share, interact with, and link to than content that lives on a separate mobile site.

5. Very Easy to manage

Having a different desktop and mobile site requires having different SEO campaigns. Managing one site and one SEO campaign is much easier than managing two sites and two SEO campaigns. This is an advantage a responsive website has over a different mobile site. It is said that there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when a person is on their smartphone.

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