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An exponential growth of online media users is challenging the established business models for media and information services companies and creating new revenue opportunities.

Prarzoo’ Media and Information Services help you understand the impact of disruptive technologies and profit from the boom in digital consumption.

Client Challenges

Media and information services firms need to capitalize on the evolving product distribution channels while maintaining the current revenue streams, reducing costs and increasing flexibility. Some of the major challenges faced by the industry include the following:

  • Erosion of revenue from the traditional outlets.
  • Need to leverage new distribution channels.
  • Shorter windows (time-to-market is compromised).
  • Disruptive technologies.
  • Delivery of content, information, advertising and services anytime, anywhere—for less.
  • Disparate and non-integrated IT systems landscape.

We understand these challenges and provides solutions that not only improve business efficiencies but also aid business transformation.

What Prarzoo Provides

Prarzoo provides end-to-end content value chain solutions and services for the media and information services industry. From content creation and management to publishing and distribution, we have the capabilities to build, deploy and support the appropriate solutions to meet your needs.

Our domain-based offerings comprise solutions, platforms and consulting services, including the following:

Advertising and New Media

  • Advertising platforms, self-service advertising, online and mobile advertising.
  • Multi-channel distribution (B2B).
  • Trafficking and ad sales.
  • Media planning and buying.

Entertainment (Film, music and gaming)

  • Theatrical distribution analytics, customer and product insights, and category management.
  • Enterprise systems and business intelligence.
  • Participation and residuals.
  • Content monetization solutions and services.


  • Content creation, XML content transformation, content authoring and editorial systems.
  • Custom book publishing, and learning and knowledge management systems.
  • Subscription management, e-commerce, distribution and analytics solutions.
  • Assessment creation, delivery, administration, scoring and reporting solutions.

Digital Enterprise Solutions

  • Digital Transformation and Media Roadmap.
  • Digital Media Asset Management.
  • Digital Publishing Platform.
  • Digital Consulting.

Business Value

With our strong domain experience, focus on R&D Innovation and our capability to provide end-to-end service for the media and information services industry, we are best positioned to understand the imperatives of changes and hence, can be a strategic long term IT partner for the industry and realize an enhanced Return on Content.

Working with Prarzoo as your business partner gives you access to our BPO and HRO services as well as our Enterprise Solution consultancy, enabling you to derive impressive benefits, including the following:

  • De-risked ERP investments with the certainty of delivery.
  • Optimized digital media processes and identification of areas for investment in digital media efficiencies through next-generation software development best practices to invest once and use multiple times
  • Consolidation of disparate systems that are getting in the way of efficient business practice.
  • Capability to implement change quickly and seamlessly resulting in efficient processes and flexible IT capabilities.

We will deliver back-office efficiency, release the latent value from your existing investments and optimize core processes to yield long-term cost savings.

Partner with us, and take control of your digitization and ensure that your own people focus on the areas of strategic value.

Client Thoughts

“I have great appreciation and affection for Prarzoo’ commitment and partnership in building our business. Prarzoo’ dedication has guided the initiative through trials and tribulations to achieve what we hoped and intended. We have even more exciting things to develop and launch in the future. I could not be happier than to have Prarzoo as my partner in that.”-

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